Skoll Foundation Skoll Entrepeneurs Challenge - Now Live!

 

PeaceWorks

Skoll Entrepreneur(s): Daniel Lubetzky
Award Year: 2008
Focus Area(s) Addressed: Peace and Human Security

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In college, Daniel researched Arab-Israeli joint ventures and saw an opportunity to use business to bring stability to the Middle East. His interest grew and he quickly ended up building his own joint venture that sells food items at over 15,000 retailers nationwide. After the breakdown of the second Camp David Accords, Daniel found himself depressed that this would not be enough to bring lasting change. Realizing there were many people who felt just as he did but who were not represented in the peace process, Daniel set out to build a new movement of moderates who could unite for peace in the Middle East through the PeaceWorks Foundation.

IMPACT AS OF NOV. 2013

  • The OneVoice Movement is reframing the conflict to highlight that a majority of Israelis and Palestinians support a two-state solution and oppose violent extremism. OneVoice was launched in 2002 with the sole intention of catalyzing a two-state solution to the Israeli-Palestinian conflict by unleashing the popular will of the people on both sides, giving them the tools to demand accountability from their leaders to effect real and lasting change on the ground.
  • To date, OneVoice has engaged over 600,000 people, including 6,000 Youth Activists across 28 local chapters in Israel, the West Bank, and Gaza.
    With the resumption of direct negotiations, in the fall of 2013 they  are redoubling their efforts and deploying all of our assets to ensure a serious process that will help bring about a viable two-state solution.
  • Alumni of the youth program now hold positions of influence in government. The International Education Program reaches thousands each year, reducing polarization on college campuses and showing students that their views often overlap.
  • OneVoice’s Town Hall Meetings initiative has gained significant momentum and connected the grassroots with top political leaders, including Tzipi Livni, Shaul Mofaz and Mahmoud Abbas. The organization’s polling on attitudes toward peace has entered way into the U.S. policy debate, cited in testimony on the Hill and within the Administration.

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