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Here's your chance
to join heroic work TV SHOW FINDS
PEOPLE WHO MAKE A DIFFERENCE IN FIGHT AGAINST
POVERTY
Mercury News Editorial
It is easy to become numb to suffering in the world. So much of
the news -- civil wars, corruption, epidemics, disasters, brutality
-- is despairing.
Then you see people like Martin Fisher, David Green and Kailash
Satyarthi making extraordinary differences on a large scale, and you
can't help but feel inspired. Perhaps enough to do something
yourself. Tonight, you'll have a chance.
The Palo-Alto based Skoll Foundation has underwritten a four-hour
documentary on PBS, ``The New Heroes,'' that will be broadcast in
two-hour segments tonight and July 5. It chronicles a dozen social
entrepreneurs, individuals whose compassion and business savvy are
advancing the lives of the desperately poor -- the half of the world
that lives on about a dollar a day.
The foundation is encouraging people to hold house parties this
summer to show segments of ``The New Heroes'' and discuss it. If the
documentary does move you, as well it might, get your neighbors
together and donate to the heroes' organizations.
Fisher, Green and Satyarthi were in San Jose last week for a
screening of ``The New Heroes.'' So was actor, director and activist
Robert Redford, whose narration of the film is as good as a Palme
D'or for any documentary.
Fisher and partner Nick Moon started ApproTEC, a non-profit
corporation whose human-powered irrigation pumps, selling for $78,
can easily double production of a family farm. They've sold 45,000
so far in Kenya and Tanzania to families so often overlooked by
governments and aid agencies.
Green brings sight to the blind for under $15. He has teamed up
with Dr. Govindappa Venkataswamy, or Dr. V, an Indian eye surgeon,
to manufacture hundreds of thousands of inexpensive lenses for
patients who have had cataract surgery. His next project: to
manufacture a hearing aid that could be sold for $40.
Often at personal risk, Satyarthi has liberated more than 2,000
children in India whose parents have sold them into slavery. Often
they're forced to become carpet weavers, which is why Satyarthi
created Rugmark, a label on rugs of factories that have been
certified child-labor-free.
Many of the New Heroes' efforts have been underwritten by Skoll,
who, at age 40, is becoming the godfather for social entrepreneurs.
The first employee and president of eBay, Skoll established his
foundation in 1999. Just as eBay has activated communities of
collectors, the Skoll Foundation is connecting philanthropists with
pioneering social entrepreneurs.
The ``New Heroes'' broadcast will give that movement the
visibility it deserves -- and perhaps be a catalyst for action. The
Skoll Foundation will match house-party donations up to $5,000 to
any of the dozen organizations featured in the show.
Programs on world poverty are rare on TV. ``The New Heroes'' is a
breakthrough. It can help you break through the futility you feel
toward intractable
problems. |