Room to Read promotes the importance of literacy on September 8September 7, 2011 by Sally Farhat Kassab
TWEET FOR LITERACY: For each tweet of the #RTforLiteracy “illiterate” message, Random House to donate $1 to Room to Read’s literacy programs in honor of International Literacy Day
What: Skoll Awardee Room to Read—a global nonprofit organization dedicated to promoting literacy and gender equality in education—is celebrating International Literacy Day, September 8, by launching Tweet for Literacy, a social media awareness campaign surrounding global illiteracy that will empower people to do something about it.
Starting today, Room to Read circulate an “illiterate” tweet containing a scrambled message meant to give the twittersphere a 140-character taste of what the world looks like to the 796 million adults that cannot read or write. A link will take readers to a special Literacy Day micro-site at www.roomtoread.org/LiteracyDaythat will allow them to read the decoded message and learn more about the global literacy movement.
For every tweet or retweet of the scrambled message with the #RTforLiteracy hashtag, Random House will donate $1 to the organization’s literacy programs in Asia and Africa (up to $30,000). Random House will sponsor the “Tweet for Literacy” campaign from September 7 – September 30, 2011.
When: Wednesday, September 7 – Friday, September 30, 2011, with particular emphasis on Thursday, September 8 (International Literacy Day).
Action Requested: Room to Read and Random House will ask tweeters to consider tweeting the following message starting September 7, in honor of International Literacy Day. Requested Tweet: Hwat wdulo hte lrodw kolo lkei fi ouy ocldu otn erda? Noigmeths kile stih. #RTforLiteracy (Each RT=$1 to @RoomtoRead) http://bit.ly/ILD2011
Translation: What would the world look like if you could not read? Something like this. #RTforLiteracy (Each RT=$1 to @RoomtoRead) http://bit.ly/ILD2011
Founded in 1965 by UNESCO and recognized by the United Nations, International Literacy Day was created to remind the international community of the status of literacy worldwide.