The Skoll Foundation, The Huffington Post and CrowdRise Launch “JobRaising Challenge” To Fuel Job-Raising NonprofitsOctober 1, 2012 by Sally Farhat Kassab
Palo Alto, CA – October 1st, 2012 – The Skoll Foundation, The Huffington Post and CrowdRise today announced the JobRaising Challenge, a new kind of philanthropic initiative to help job-creating nonprofits raise money, raise awareness and help put Americans back to work. Through highly engaged, cost-efficient incentive fundraising, the JobRaising Challenge, with knowledge partner McKinsey & Company, is meant to help job-creating nonprofits raise money, scale-up their efforts, and gain publicity.
The Skoll Foundation has contributed $250,000 in prize money to JobRaising, to be divided strategically to maximize dollars raised. “We are champions of innovation the world over. We believe in doing what hasn’t been done — and we can’t wait to see the buoyant effect tough-minded but optimistic nonprofit organizations will have on our jobs market. We’re looking for social entrepreneurs whose ventures generate jobs, vitalize communities, and transform lives,” said Sally Osberg, CEO of the Skoll Foundation.
The effort is also enabled by The Huffington Post’s platform and its 44 million U.S. unique visitors per month. HuffPost will provide exposure throughout the contest to participating organizations, and will tap its community — currently commenting at a rate of 9 million per month — to engage in the JobRaising Challenge.
“I’m delighted to be working with the Skoll Foundation and CrowdRise to do our part to address the crisis that has left more than 20 million Americans unemployed or underemployed,” said Arianna Huffington, president and editor-in-chief of the Huffington Post Media Group. “By raising money, raising awareness, and inspiring others, we believe JobRaising can convert the creativity and ingenuity of today’s most innovative nonprofits into the solutions we so desperately need.”
Skoll’s commitment is just the beginning, as additional prize money will be raised through CrowdRise. While the initiative will incorporate aspects of traditional incentive contests — the nonprofit that raises the most money will get $150k, the second will get $50k, and the third $30k — the JobRaising Challenge intensively leverages these dollars with social media-driven crowdfunding. The remaining $20k will be used for shorter-term incentives along the way.
The first round of the challenge, in which organizations apply to qualify, runs through November 15. In the second round, running from Inauguration Day to March 1st, 2013, qualifying organizations will be publicized on The Huffington Post and through social media. Readers will be encouraged to choose organizations to support with donations and fundraising. In the past, money that has been put up through CrowdRise to incentivize fundraising has seen up to an eight-fold return ($100k put up, $800k raised, etc.). Qualifying organizations must be U.S.-based 501(c)3s, in existence for more than one year, with a minimum operating budget of $500k. Each must submit a 990 form to the government. These requirements ensure organizations are legitimate and have a history of sustainability.
Those interested in applying should go to http://www.huffingtonpost.com/jobraising