Skoll Foundation



Skoll Entrepreneur(s): Nina Smith
Award Year: 2005
Focus Area(s) Addressed: Sustainable Markets

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GoodWeave (formerly Rugmark) was founded in 1994 by 2014 Nobel Peace Prize Winner Kailash Satyarthi to eliminate the scourge of child labor in carpet manufacturing. In Nepal, India, and Afghanistan, the organization monitors factories and looms, certifies carpets made without child labor and rescues and educates “carpet kids.” In consumer countries, GoodWeave seeks to create market preference for certified rugs through use of the GoodWeave label. In 1999, Nina Smith brought her experience in fair trade and her passion for child rights to the campaign and launched GoodWeave USA to educate consumers and persuade them to seek out the label, so that the preference for certified rugs will work its way down the supply chain and eventually force manufacturers to stop exploiting children or lose their place in the market.


  • At the organization’s debut, 1,000,000 children were exploited on South Asian looms. Today, that number is estimated to be 250,000. GoodWeave inspectors have directly rescued over 4,000 children, with thousands more deterred due to its rigorous supply chain monitoring and market enforcement mechanism.
  • GoodWeave’s founder, Kailash Satyarthi, was awarded the Nobel Peace Prize in 2014.
  • Since 1995, more than 11 million carpets bearing the GoodWeave label have been sold worldwide, reducing child labor in the carpet industry by an estimated 75 percent.
  • In 2014 alone, GoodWeave: Reached 84.5 million consumers; had 11 companies join; 3,405 supply chain inspections conducted; 50 children rescued; 2,450 children educated; benefitted 39,444 adult workers; certified 117,512 carpets. They also released the Stand with Sanju campaign to end child labor by 2020.
  • In Sept. 2013, Nina took the stage at the Clinton Global Initiative to discuss Unveiling the Hidden Labor Costs of Global Supply Chains and announce our commitment to dramatically increase the market share for certified rugs.
  • U.S. market share for GoodWeave certified rugs has eclipsed 5 percent, the ceiling for many social and environmental labels. The One in a Million consumer awareness campaign reached 75 million individuals in 2012 alone.
  • Nearly 11,000 children have been provided with an education under GoodWeave sponsorship. These and other life-changing opportunities are in part funded by the domestic sale of certified rugs, which has so far generated over $1 million to reinvest in impoverished weaving communities.
  • In 2012, a new GoodWeave standard was introduced, which expands upon its no-child-labor founding principle to add requirements on worker health, safety and environmental stewardship. The new standard, which tackles poverty more directly, brings with it plans to expand into additional countries and other textile products in the next few years.

© 2015 Skoll Foundation.