GoodWeave (formerly Rugmark) was founded in 1994 by 2014 Nobel Peace Prize Winner Kailash Satyarthi to eliminate the scourge of child labor in carpet manufacturing. In Nepal, India, and Afghanistan, the organization monitors factories and looms, certifies carpets made without child labor and rescues and educates “carpet kids.” In consumer countries, GoodWeave seeks to create market preference for certified rugs through use of the GoodWeave label. In 1999, Nina Smith brought her experience in fair trade and her passion for child rights to the campaign and launched GoodWeave USA to educate consumers and persuade them to seek out the label, so that the preference for certified rugs will work its way down the supply chain and eventually force manufacturers to stop exploiting children or lose their place in the market.
Impact since joining the portfolio in 2005:
- At the organization’s debut, 1,000,000 children were exploited on South Asian looms. Today, that number is estimated to be 250,000. GoodWeave inspectors have directly rescued over 4,000 children, with thousands more deterred due to its rigorous supply chain monitoring and market enforcement mechanism.
- GoodWeave’s founder, Kailash Satyarthi, was awarded the Nobel Peace Prize in 2014.
- Since 1995, more than 11 million carpets bearing the GoodWeave label have been sold worldwide, reducing child labor in the carpet industry by an estimated 75 percent.
- In 2014 alone, GoodWeave: Reached 84.5 million consumers; had 11 companies join; 3,405 supply chain inspections conducted; 50 children rescued; 2,450 children educated; benefitted 39,444 adult workers; certified 117,512 carpets. They also released the Stand with Sanju campaign to end child labor by 2020.
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